Retailers’ apps take up the most of consumers’ time at 27%, followed by online marketplace at 20%, purchase assistant at 17%, price comparison at 14%, and daily deals at 13%. (Source: AdMedia Partners, 2013)
Consumers spent six times as much time in retailers’ apps in December compared to a year earlier. (Source: Flurry, 2013)
65% of U.S. shoppers research products and services on a PC and make a purchase in-store. (Source: Cisco, 2013)
48% use or would like to use a smartphone to shop while in-store or on the go. (Source: Cisco, 2013)
80% of smartphone owners want more mobile-optimized product information while they’re shopping in stores. (Source: Moosylvania, 2013)
Mobile and desktop usage could achieve parity inside a couple of years if both maintain a consistent trajectory. (Source: eMarketer, 2012)
It is no surprise in post PC era – a fair amount of consumer acquisition is going to take place using mobile apps. And it makes sense as consumers need more personalized information – what they want to know and where they want to know. As oppose to listening to a TV ad, news paper ad or even an overwhelming website where relevant information is berried within several pages. What is your mobile strategy to acquire more customers using your own branded mobile app?
Mobeebee has an expertise into customer experience trends, best practices and ready to use solutions for the mobile explosion at customer facing activities. Either in your customer’s mobile phones and tablets, or even using touch sensitive screens at your showroom.Please view our case studies or contact us now to learn more.